Passion Pictures · Animated film

Free Fire 5th anniversary film

Collage of animated stills from the Free Fire anniversary film, including a yellow taxi, a green-eyed creature and two characters, with the Free Fire logo

For Free Fire's 5th anniversary launch, "Reunite the World", Passion Pictures turned Justin Bieber into a playable CG character in a film directed by Dave Scanlon. I worked on the film as part of the Passion Pictures team, and Bieber's action sequences were generated entirely from motion capture after a period of research and development.

Studio
Passion Pictures
Type
Animated film

The challenge

For Free Fire's 5th anniversary launch, "Reunite the World", the brief was to turn Justin Bieber into a playable CG character and drop him into the game's world. The film was directed by Dave Scanlon and made at Passion Pictures.

What I did

I worked on the film as part of the Passion Pictures team. Justin Bieber's action sequences were generated entirely from motion capture and carried into the game's expansive world by Passion's CG team, after a period of research and development.

The outcome

The film launched as part of the Free Fire 5th anniversary celebration. More detail is on the Passion Pictures project page.

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