Passion Pictures · Animated film
Free Fire 5th anniversary film
For Free Fire's 5th anniversary launch, "Reunite the World", Passion Pictures turned Justin Bieber into a playable CG character in a film directed by Dave Scanlon. I worked on the film as part of the Passion Pictures team, and Bieber's action sequences were generated entirely from motion capture after a period of research and development.
- Studio
- Passion Pictures
- Type
- Animated film
The challenge
For Free Fire's 5th anniversary launch, "Reunite the World", the brief was to turn Justin Bieber into a playable CG character and drop him into the game's world. The film was directed by Dave Scanlon and made at Passion Pictures.
What I did
I worked on the film as part of the Passion Pictures team. Justin Bieber's action sequences were generated entirely from motion capture and carried into the game's expansive world by Passion's CG team, after a period of research and development.
The outcome
The film launched as part of the Free Fire 5th anniversary celebration. More detail is on the Passion Pictures project page.

