Dove, with Passion Pictures · Character, hair, clothing and armour rigs

Dove Real Virtual Beauty

Smiling game Cinthia with curly hair carrying a glowing weapon over her shoulder

For Dove's Real Virtual Beauty campaign, made with Passion Pictures, I led the rigging of three CG characters: the monster, game Cinthia and real Cinthia. I built body deformation, rigged hair, clothing and armour, and wrote custom hair control tools so animators could shape the hair by hand when there was little time for simulation.

Client
Dove
Studio
Passion Pictures
Role
Character, hair, clothing and armour rigs

The challenge

Dove's Real Virtual Beauty campaign tells the story of Cinthia, a video game character who breaks away from the hyper-sexualised image of women in games. The film needed three CG characters: the monster, game Cinthia and real Cinthia. Each had to move believably, with hair, clothing and armour that behaved properly against the body, and there was limited time for simulation.

Real Cinthia seen from behind at a lit mirror desk with game posters on the wall

What I did

I led the full rigging process for all three characters, working with Passion Pictures.

  • Body deformation. I built deformation systems for the bodies so the characters moved and flexed naturally.
  • Hair, clothing and armour. I rigged Cinthia's hair, clothing and armour so they followed her movement and sat correctly against each other.
  • Custom hair controls. Because there was little time for simulations, I built custom hair control tools so animators could shape the hair by hand. This kept animation quality up and the workflow quick.

The aim was to give the animators the control they needed to show a strong, relatable character.

Large horned monster with a glowing crystal arm on a dark battlefield

The outcome

The rigs carried the film's story of Cinthia, from game avatar to real person, and supported the campaign's message about how women are represented in gaming. It remains one of the projects I am proudest of.

Armoured game Cinthia attacking the crystal monster on a stormy battlefield, with game HUD
Dove Real Virtual Beauty, Cinthia's Battle (YouTube) · Hosted on YouTube. Pressing play loads content from youtube.com.

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